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is a hilarious compendium on the DRTV process, the people, the products, the promotions, the pitfalls, and the tragedies and triumphs written by a 40-year veteran of the direct response television marketing industry.
This comically entertaining satire brings to life the ventures of a lovable pitchman, his nephew, and a staff of employees who aid and abet the crazy goings on at the Amazing Miracle Products Company.
I hope all who read the book will laugh out loud at the characterizations, and absurdities of the business and the fun I've had writing my tribute to direct response television marketing!”
Michael was born in the Bronx, New York City. He attended Power Memorial Academy and, on graduation, Michael joined the US Navy and served stateside during the Vietnam War. After being honorably discharged from the service, he attended evening classes at Pace University and graduated with a degree in marketing and advertising.
Michael spent his career at various advertising agencies until he founded his own direct marketing and advertising agency. He has written numerous TV commercials and authored articles published in various trade journals and has been a featured participant in business panel discussions and industry workshops.
During his career in direct response, he has managed many successful television direct marketing campaigns for a wide range of direct-to-consumer products and Fortune 1000 brands. Michael has also been featured on the cover of Response Magazine.
Among other notable achievements he has earned a triple platinum album award from Arista Records for his participation in the
marketing of Arista Records ‘Ultimate’ Music series.
Michael published the first in a series of novels titled, “The Sainted
Trilogy” www.thesaintedtrilogy.net.
“These are just a few of the amazing miracles that have become the legacy of Malcolm Comstock and the staff at Amazing Miracle Products…Here are just a few of them!”
“But Wait! There’s More!” is a hilarious compendium on the DRTV process, the people, the products, the promotions, the pitfalls, and the tragedies and triumphs written by a 40-year veteran of the direct response television marketing industry.
This comically entertaining satire brings to life the ventures of a lovable pitchman, his nephew, and a staff of employees who aid and abet the crazy goings on at the Amazing Miracle Products Company.
I hope all who read the book will laugh out loud at the characterizations, and absurdities of the business and the fun I’ve had writing my tribute to direct response television marketing!”
Michael spent his career at various advertising agencies until he founded his own direct marketing and advertising agency. He has written numerous TV commercials and authored articles published in various trade journals and has been a featured participant in business panel discussions and industry workshops.
Here’s what among the best and most successful veterans of the DRTV have provided glowing endorsements and praise for "But Wait, There's More"!
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